Its a channel where creativity abounds, providing personal and memorable experiences for consumers. Soundproof is a strategic marketing, experiential and music solutions agency. A practical guide to interactive brand experiences2009 by shaz smilansky. Shirra smilansky is ceo and executive creative director of electrify. A practical guide to interactive brand experiences.
Researchers often watch the behaviour of people without those people knowing it. Shaz is visiting professor at london metropolitan university, where she helped to develop the ma degree experiential meets digital. Purpose of observation is to note how people really react in situations survey. Shaz smilansky, chief executive and creative director of agency electrify, is author of experiential marketing. Experiential marketing for fortune 500 companies factory. With over 15 years in the industry, shirra smilansky is an impactful thoughtleader, entrepreneur, and innovator in experiential marketing cofounding her first company blazinstar experiential back in 2003.
Shirra is also the first uk author to have written a book on experiential marketing, her book titled experiential marketing, a practical guide to interactive brand experiences 2nd edition, was recently updated and rewritten for its 10 year anniversary, and sells in all major booksellers across international markets. Trilogy is an experiential marketing agency based in plano, tx. Does experiential marketing affect the behavior of luxury. Guide to interactive brand experiences by shirra smilansky 2017. She talked to event about the success of her book, as well as codeveloping a masters degree in experiential marketing at london metropolitan university. May 24, 2017 in the past 20 years, it has become apparent that consumers are now desensitised to the traditional methods of who can shout the loudest marketing, instead requiring brands to reach out and give back smilansky, 2009 in some way to the customer. For instance, they may define the purpose of an event as raising brand awareness. Experiential marketing has given organizations the opportunity to captivate consumers by incorporating realtime and digital experiences to drive loyalty and win over new customers.
As a strategic experiential engagement partner to industryleading brands. Shirra smilansky is ceo and executive creative director of electrify worldwide ltd, an international brand engagement agency working with clients such as loreal luxe, carling, selfridges, harvey nichols, lancome and yves saint laurent. Schmitt traditional approaches to marketing are out of touch with todays fastpaced multimedia environment. From launching products to celebrating key anniversaries and monumental brand accomplishments, synergy is a leader in delivering ideas that celebrate milestones throughout the life of a brand. That comes in many forms, from brand identity to experiential campaigns to content creation and social media strategy. Together they founded blazinstar over six years ago and currently run the agency in farringdona creative mecca in the city. Aps marketing group is a full service marketing agency based in brooklyn, ny. Incorporated in 2014, we are primarily involved in the delivery of enhanced brand, customer and consumer experience to our client. P r smith is author of the bestselling book marketing communications, also published by. May 14, 20 over two thirds of uk consumers use mobile devices to share content on social media from the real world.
Our content marketing and seo work for avalon malibu, a depression and addiction treatment facility in malibu, ca area, saw them reach the first page of results for all their relevant search phrases, in one of the most competitive markets in the country. Experiential marketing can bring your brand or business to life. The grassroots story of synergy began back in 1992 as agency founder peter hurley was on a personal mission to grow the game of tennis, bringing the sport to the streets in the form of never been done before activations. This book emphasizes that experiential marketing is not just about creating a live event. Shaz smilansky is director and founder of experiential marketing agency. We aspire to be the largest small company in our space. Sparks events jobs sparks experiential marketing jobs. Background check some of the benefits of play for young children theresa conner cdc headstart 07. View shirra smilanskys profile on linkedin, the worlds largest professional community.
Experiential marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. The second p of experiential marketing according to schenker is purpose. Experiential marketing, a practical guide to interactive brand. That said, we find that our best work comes from getting in the trenches with our clients to develop the big idea, one that can travel in culture and touch audiences emotionally, provoking them to. How to get customers to sense, feel, think, act, relate bernd h. How experiential marketing is changing the brand world 2006 by max lenderman. Shaz has a combination of inquisitive intellect, creative flare and infectious. Moshe smilansky was born in 1874 to a family of farmers in telepino, a village in kiev governorate, then part of the russian empire presentday ukraine. The creative curriculum shows teachers how to create an environment that allows for functional play experiences. A practical guide to interactive brand experiences shaz smilansky consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their tv shows and generally getting in the way. What are some of the benefits of implementing a sound experiential marketing strategy. Identity marketing experiential marketing and staffing agency. Experiential marketing meaning, tips, firms, and examples.
A working definition of experiential marketing in relation to your omnichannel strategy. Creative director at electrify, believes the results should make us think more socially about live branded experiences. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. She is the cofounder of an ma degree experiential meets digital and former visiting professor at london metropolitan university. As an agency, we are committed to administering tailored and best fit strategies in the delivery of our service. Investment in media marketing produces 10x greater results than traditional advertising. This is essential reading for both advertising and marketing practitioners, and marketing students. She is also the cofounder of an ma degree experiential meets digital, and former visiting professor at london metropolitan university. She provides fresh, engaging live content concepts for advertising creative and throughtheline campaigns. The first book on experiential marketing written by a uk author is written by the ceo of electrify, shaz smilansky, who started and ran blazinstar experiential for eight years before leaving it to start electrify. Experiential marketing is made up of live brand experiences two way communications between consumers and brands, which are designed to bring brand personalities to life. Greg skalaski shares insights on impactful experiential. We cover experiential brand activations, instore music playlists, pop ups, events, live performances, store openings, private parties, incentre and festival activations.
She talked to event about the success of her book, as well as codeveloping a masters degree in experiential marketing at. Over two thirds of uk consumers use mobile devices to share. Our work addiction treatment marketing, saas marketing. Feb 03, 2009 shaz smilansky is director and founder of experiential marketing agency, blazinstar marketing. Dec 04, 2017 the next time you plan an experiential marketing event, keep these ps in mind. With over 15 years in the industry, shirra smilansky is an impactful thoughtleader, entrepreneur, and innovator in experiential marketing cofounding her first company blazinstar experiential back in 2003, with clients such as nestle, o2, calvin klein, mastercard and nectar card. A very clearly written and inspiring guide, demonstrating a unique approach to integrated experiential marketing that carefully explains the methodology in a concise and effective manner. Generate brand awareness in an authentic way with experiential marketing.
Soundproof agency strategic marketing, experiential. Director and founder of experiential marketing agency blazinstar marketing, shaz smilansky implores her readers to embrace a new form. As an agency, we are committed to administering tailored and best fit. Shirra is also the first uk author to have written a book on experiential marketing, her book titled experiential marketing, a practical guide to interactive brand experiences 2nd edition, was recently updated and rewritten for its 10 year anniversary, and sells in. Experiential marketing, at its core, is creating a relationship with the end use. Shaz smilansky is cofounder and director of the awardwinning experiential marketing agency blazinstar experiential.
Identity marketing experiential marketing and staffing. Over two thirds of uk consumers use mobile devices to. Shaz smilansky is director and founder of the ukbased experiential marketing agency blazinstar marketing. Greg skalaski shares insights on impactful experiential shopping posted july 12, 2018 tags. A practical guide to interactive brand experiences 1 by shaz smilansky isbn. Whether youre a brand, agency, or just a forwardthinking marketer, these. Creating possibilities since 1980, we move brands in the right direction. How to get customers to sense, feel, think, act, relate hardcover august 16, 1999, by bernd h. Experiential marketing also known as event marketing or live marketing allows a business to put a personal touch on what may appear to consumers to be a faceless and unapproachable entity. Integrate immersive brand experiences into your marketing strategies and amplify. This book demonstrates how experiential marketing fits in with the current marketing. Since 1995, sparks has maintained a laserfocus on bringing people and products together facetoface, and, in recent years, facetointerface because an event without a digital and social media strategy these days is, well, uneventful.
Blazinstar has been running for six years, providing highend, facetoface campaigns for clients such as nestle, o2, calvin klein, mastercard, nectar card, and many more. Shaz smilansky, director blazinstar marketing, why experiential. Shaz smilansky is director and founder of experiential marketing agency, blazinstar marketing. Whether youre a brand, agency, or just a forwardthinking marketer, these 7 books will help guide your experiential marketing strategy moving forward. A successful experiential marketing event serves some sort of purpose. But while great things can come from experiential marketing, its experimental nature can have unintended results. Consumers are tired of boring, and traditional marketing methods. Director and founder of experiential marketing agency blazinstar marketing, shaz smilansky implores her readers to embrace a new form of. If the end user recognizes the identity of the brand, then our job is done. What are some of the benefits of implementing a sound experiential marketing strategy 1. Experiential marketing is this new way by making the customers living an experience through the creation of emotions. How companies are adapting to help fight coronavirus. We are a diverse group of experienced marketers that have a deep passion for. By giving consumers opportunities to meet people in their own community who care about their needs and want to serve them, you show the human side of your.
Together they founded blazinstar over six years ago and currently run the agency in farringdon a creative mecca in the city. They are the owners of execution and ensure we are. Mar 10, 2009 experiential marketing is made up of live brand experiences two way communications between consumers and brands, which are designed to bring brand personalities to life. A specialist experiential, and integrated heavyweight creative, regularly working with leading agencies as an experiential marketing creative director, to develop ideas and pitches that explore how brand experiences can sit centrally in the integrated marcomms planning process. Experiential marketing has for goal to create emotions to the customer that lead to enjoy an experience for the consumer and affect his attitude and behavior. Our primary goal is to increase sales and save you money by utilizing marketing strategies proven successful and tailoring them to you and your business. In the past 20 years, it has become apparent that consumers are now desensitised to the traditional methods of who can shout the loudest marketing, instead requiring brands to reach out and give back smilansky, 2009 in some way to the customer. Giving everyone that works an event with us a purpose. Blazinstar provides highend, facetoface campaigns for clients such as nestle, o2, calvin klein, mastercard, and many more. Vice president of retail greg skalaski shared some of. Over two thirds of uk consumers use mobile devices to share content on social media from the real world.
Shaz smilansky, chief executive and creative director of agency. Everyday low prices and free delivery on eligible orders. By staying on top of industry trends, we are able to offer our clients sound advice on the most effective ways to plan and host an experiential marketing event for their. Sparks event marketing is an accomplished and growing experiential marketing firm, located in st. Jan 06, 2017 sparks event marketing is an accomplished and growing experiential marketing firm, located in st. Shaz resides in london, england, with her longterm partner marvin foster. In the everchanging retail landscape, its imperative for brands to create a strong identity and experience that customers can connect with and immerse themselves in. Having each brand ambassador, promotional model and team member have a sense of personal identity is the key to success as an agency. Hamish millar, marketing manager, pernod ricard uk in presenting experiential marketing as a methodology, rather than a channel, smilansky offers advice and insights relevant to b2c and b2b businesses of. This book emphasizes that experiential marketing is not just about live events. Many brands make the mistake of assuming the purpose of an event is to reach a goal that will benefit the company.
That said, we find that our best work comes from getting in the trenches with our clients to develop the big idea, one that can travel in culture and touch audiences emotionally, provoking them to take action. For more industry insights, talk to the experiential marketing experts at factory 360. According to the eventtrack study by the event marketing institute, companies are spending around 5 per cent more each year on event and experiential marketing. The right of shaz smilansky to be identified as the author of this work has.
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